Skip to main content

How To Choose Between Instagram’s Reels And TikTok

 With the Facebook-owned platform copying the format from the upstart video-sharing app, here’s how brands should think about the difference between the two products.

TikTok_Vs_Reels_Comparison

As the saying goes, “imitation is the sincerest form of flattery.” And, Facebook tends to flatter (or copy) quiet a number of features from its competitors.

The tech company’s latest form of flattery is with the Reels feature for Instagram, a “clone” of the incredibly popular app, TikTok.

So how do the two compare?

What they’ve both got:

  • Both apps/features are free to use.
  • Both have the ability to create short videos with editing and enhancement features (e.g., overlaying videos with copyrighted music or sounds, and adding special effects).
    • Reels essentially mimicked this from TikTok.
  • Instagram leads in overall downloads, but TikTok leads in new user downloads

How they differ:

  • One is a standalone app (TikTok); one is a feature within a platform (Instagram’s Reels).
  • The usability and experience of Reels pales in comparison to TikTok.

TikTok’s built-in lead

If you’re a TikToker, you’re one of 800 million monthly active users and part of the sixth largest social media platform. The platform is the No.1 downloaded app of 2020.

The features:

  • Video uploading. Obviously, TikTok has a video uploading feature that allows users to upload their own videos to the app. It’s easy and intuitive.
  • Video editing, filters, and effects. There are so many options, and it’s incredibly easy to navigate. It’s designed for people just to use the app, not to have to use tons of production equipment.
  • Social sharing. Amazingly done and allows you to share very easily, add in links to other social media platforms in a user’s profile, or just download on your phone.
  • Likes and comments. Standard.
  • Duets. A very fun collaboration tool that allows you to add on to another creator’s story (maybe a “chain” of characters) or react to another video (Chef Gordon Ramsay reacting to people’s cooking might be my new personal favorite).

Younger audiences dominate this platform and as it gains in popularity, other generations are following suit. This is a growing app despite warnings of security and threats to shut it down completely in the U.S.

Reels:

Comparatively, Instagram—part of Facebook—is the 5th largest social media platform. It also boasts 1 billion active monthly users.

When scrolling through your home feed or Explore page, you’ll be able to tell which posts are Reels clips by the iconic “clapboard” in the bottom-left corner. If you browse Reels, you’ll see that there are many posts from creators who originally created a video via TikTok and are simply reposting it to Instagram.

The features:

  • Video uploading. Reels allows you to do this as well, but it’s less intuitive (TikTok’s is labeled and says “upload”).
  • Video editing, filters, and effects. It’s basic and limited. Seems like a slightly elevated version of Instagram’s “Stories.” It’s also a bit difficult to navigate.
  • Social sharing. There aren’t easy sharing buttons, you just have to hope that you somehow get seen on the “Explore” page. Though you do have the ability to share a Reels video to your own Story as a way of amplifying.
  • Likes and comments. Standard.
  • No duets. Probably one of the most fun features of TikTok –and one of the one things Instagram didn’t nab.

Overall

Reels is a less impressive version of TikTok and one that won’t get you the same interaction you could find on the TikTok platform.

With that said, if you’re creating videos for one, why not test/tweak/post on the other? We’re seeing TikTokers do this just to make sure they’re being seen by as many eyes as possible. But, if you want easy editing and video creating experience—TikTok is still where it’s at.

RELATED ARTICLES

Best MP4 Video Joiner Free With Transitions

How to Make a Split Screen Video on Windows and Mac

How to Add Background Music to Video on Computer, Mobile and Online

How to Remove Audio Track from Video Online

How to Auto Generate Subtitles from Videos Online and Offline

How to Remove Watermark from Video on Computer/Online

Gihosoft Free Lossless Video Cutter

The easiest two-in-one free video trimmer and joiner software

1 Cut video and audio without decreasing the quality

2 Easy to use, fast import and quick output

3 Accurately control every second of the range for cutting

4 Support various video and audio formats

5 100% clean and free video cutter


Gihosoft Free Video Joiner Software

The easiest two-in-one free video merger and cutter software

1 Join multiple videos and audios at super fast speed

2 Support joining different formats of videos and audios

3 Support arranging the order of videos to be merged

4 Support cutting the videos before merging

5 100% easy-to-use, clean and free video combiner


Eraser Tool For Photos

Remove unwanted objects from photos free without impacting the background!

Jihosoft photo editor software helps you emphasize what’s interesting in your photos by removing distracting objects seamlessly.








Comments

Popular posts from this blog

How to Use Windows 11’s Built-In Video Editor

ON APPLE DEVICES, macOS has iMovie, a simple, free video editor that anyone can use to put together movie projects. But since Microsoft phased out the old Movie Maker app, there hasn't been an equivalent, bundled app for Windows users to take advantage of. Now that's changing. Clipchamp, the video-editing software package Microsoft bought last year, is making its way into Windows 11 as an “inbox app”—in other words, an app that appears when you first install the operating system, such as Notepad. At the time of writing, Clipchamp is only included in the preview build of Windows 11, but it should reach everyone soon. Even before it officially becomes a bundled app, you can find it and install it from the Microsoft Store (search for "Clipchamp" or follow  this link ). Here we'll introduce you to some of the features and capabilities of Clipchamp. It's not a difficult application to get to grips with, and you might find that it gives you everything you need in te...

How to Retrieve Deleted WhatsApp Messages on Android?

Introduction: This post recommends you 2 useful ways to recover deleted WhatsApp messages from Android without backup. Nowadays, it is really convenient and common for Android users to chat with friends or clients through WhatsApp. But recently my friend needs urgently to know how to recover deleted WhatsApp messages on his Android mobile, because he mistakenly deleted messages containing the phone number and E-mail address of an important client. Indeed, WhatsApp messages can be easily lost because of various reasons, such as accidental deletion, WhatsApp crash, factory reset, system upgrade and etc. If you are looking for some WhatsApp chat recovery softwares for Android, you can try Android WhatsApp Recovery   and WhatsApp Manager , both are powerful WhatsApp recovery tools. One of the great features of it is WhatsApp deleted messages recovery for Android. Method 1:  Retrieve Deleted WhatsApp Chat history on Android? Here is the tutorial showing how to...

How to Transfer WhatsApp Messages from iPhone to Samsung Galaxy?

This autumn we will witness a spate of new android smartphones, and maybe some iPhone users think now might be the perfect time to switch from iPhone to Android. They just couldn’t wait to purchase one, like the upcoming Samsung Galaxy Note 7. But before they making any purchases, one important consideration is data transfer between iPhone and Samsung Galaxy. This question has plagued many new Android device users. Especially, now WhatsApp is the most popular instant messaging app for most of us. And every time we switch to a new phone with different operating system, we have difficulty in transferring WhatsApp chat history. But luckily, we are here to guide you to migrate WhatsApp messages from iPhone to Samsung Galaxy by using Samsung Smart Switch, or you can do it easily with a One-Click WhatsApp Transfer Tool . Method 1  :  Transfer WhatsApp Chats from iPhone to  Samsung Galaxy via Samsung Smart Switch 1. Run Smart Switch on your computer, an...