With the Facebook-owned platform copying the format from the upstart video-sharing app, here’s how brands should think about the difference between the two products. As the saying goes, “imitation is the sincerest form of flattery.” And, Facebook tends to flatter (or copy) quiet a number of features from its competitors. The tech company’s latest form of flattery is with the Reels feature for Instagram, a “clone” of the incredibly popular app, TikTok. So how do the two compare? What they’ve both got: Both apps/features are free to use. Both have the ability to create short videos with editing and enhancement features (e.g., overlaying videos with copyrighted music or sounds, and adding special effects). Reels essentially mimicked this from TikTok. Instagram leads in overall downloads, but TikTok leads in new user downloads How they differ: One is a standalone app (TikTok); one is a feature within a platform (Instagram’s Reels). The usability and experience of Reels pales in compa...
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