In this new digital and social media-savvy world, video content is one of the most dominant forms of online communication. It’s why so many businesses are now leveraging videos to market their products and services effectively to consumers.
Just look at YouTube – it’s the second largest search engine platform after Google, and that’s because people prefer watching videos to learn about something than reading text.
So if you want to capture an audience in this modern-day, video editing is one of the most important skills to master.
And it’s easy to learn. With online video editors, you can create catchy and engaging videos that hook viewers immediately – even without any prior professional video editing knowledge.
A video editor like InVideo lets you edit and post amazing video content, and it only takes a few minutes to do.
However, there are a few important things to know if you want to edit your videos like an absolute pro. Here are five top tips to take your video editing to the next level:
1. Start by creating a project directory
You need to organize all your media in order before you start your editing journey – don’t just throw everything randomly into your computer, as it will be time-consuming to find all the relevant media and files that you need for your video editing work.
It’s also advisable to create a project folder and then create subfolders, so you can easily keep a tab on all aspects of the project.
2. Trim the unwanted elements
Video editing helps you trim out all the unwanted elements to showcase the best aspects of your video – and it’s common practice, so you’ll find yourself using the trimming tool quite frequently.
After you’ve cut your footage into separate clips, you can then start trimming their beginnings and endings – this way you can avoid unwanted frames and focus on highlighting the best parts.
3. Stay away from ‘jump cuts’
Try to avoid jump cuts when video editing if you want to deliver a professional-level video. This is easily achieved by making sure you cut between close-ups and medium and wide shots.
4. Use premium quality footage
This might sound obvious, but you can never deliver a professional video with low-quality footage – you can’t hide a poor resolution or a lower frame rate.
To avoid poor-quality footage, always film your shots in the highest quality permissible by your camera. You should also try to directly deliver the files to your computer.
5. Think about coloring
Carefully considering the coloring aspect of video editing is crucial to creating professional-level videos.
The coloring primarily consists of two important things - color correction and color grading. These allow you to adjust the standard editing tools, including brightness, contrast, saturation, and sharpness.
Wrapping up
There’s a whole world of video editing out there, but don’t get overwhelmed by the challenge of creating pro videos – it’s a process that you’ll enjoy, and if you follow the five tips above you’ll be on your way to creating professional videos in no time at all.
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